Vitamin A #29 - Amazon Longtail-Keywords für mehr PPC Performance

In Episode 29 sprechen Florian und Mareike über Longtail-Keywords. Warum nehmen Longtail-Keywords immer mehr an Bedeutung zu? Was sind Longtail-Keywords? Und wie kannst du Longtail-Keywords einsetzen, um deine Amazon Advertising Performance zu steigern? All diese Fragen werden dir im heutigen Podcast beantwortet.Alle Themen der Episode im ÜberblickWorum geht heute es im Podcast? (01:38)Was sind Longtail-Keywords? (03:49)Wie verhält es sich mit den Targets der Auto-Kampagnen? (07:05)Warum kommen Longtail-Keywords so selten vor? (07:53)Warum sind Longtail-Keywords für deine Performance wichtig? (10:20)Wie kannst du Longtail-Keywords einsetzen? (14:16)Was empfehlen wir dir jetzt zu tun mit deinen Longtail-Keywords? (16:58)Wie findest du Longtail-Keywords? (17:24)Wie kannst du die Gebote für Longtail-Keywords bestimmen? (19:51)Wann solltest du deine Gebote für Longtail-Keywords anpassen? (27:58)Longtail-Keywords zusammengefasst (33:40)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-longtail-keywords-amazon-ppc-performanceNegative Keywords für Amazon PPC: adference.com/blog/podcast-negative-keywords-amazon-pccWie du Amazon Keyword Match Types optimal für deine Kampagnen nutzt: adference.com/blog/podcast-amazon-keyword-match-typesFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 37 minutes long.

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This episode was published on October 28, 2020.

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