Vitamin A #3 - Sponsored Products Ausrichtungstypen

❗️Vitamin A Community❗️ Du möchtest den Vitamin A Podcast aktiv mitgestalten, hast Fragen/Anregungen oder willst dich einfach mit anderen austauschen? Dann werde Teil der Vitamin A Community auf Discord: https://adference.com/discordDiese Woche stellen wir erneut die Typ-Frage: In Episode 3 sprechen Mareike und Florian über die beiden ungleichen Sponsored Products Kampagnentypen – Auto- und Manuelle Kampagnen. Welche Vor- und Nachteile muss ich jeweils jonglieren? Und warum sind die beiden so gegensätzlichen Kampagnentypen vielleicht doch das beste Team?Alle Themen der Episode im Überblick: Was sind Sponsored Products Kampagnen? Placements, Ausrichtung, Erstellung (02:20)Ein beträchtlicher Teil der Werbeausgaben auf Amazon fließt in die Sponsored Products. Was macht den Kampagnentypen so beliebt? (04:30)Typ-Frage: Automatische oder manuelle Kampagnenausrichtung? (05:10)Wink zum Google Universum: Auto-Kampagnen im Targeting-Setup ähnlich den Google Shopping Kampagnen (05:55)Welche Vorteile habe ich mit den neuen Auto-Kampagnen? Welche Nachteile? (06:67)Rucksack vs. Fjällräven Kånken rosa: Warum ist es so wichtig, dass das Gebot zur Suchanfrage passt? (10:39)Sollte ich meinen Altbestand an einfachen Auto-Kampagnen aufräumen – Ja oder nein? Wenn ja, wie vermeide ich dabei Sales-Einbrüche? (13:50)Welche Vorteile habe ich mit manuellen Kampagnen? Welche Nachteile? (21:40)Wie halte ich Kunden in meiner Markenwelt mit manuellen Sponsored Products Kampagnen? (26:10)Kann ich mir durch den Einsatz beider Kampagnentypen ein Sicherheitsnetz spannen? (35:20)Links & RessourcenEnhanced Auto-Targets bei Auto-Kampagnen – Alle Details zu den 4 Ausrichtungstypen: adference.com/blog/amazon-sponsored-products-enhanced-auto-targetsProduct Attribute Targets bei manuellen Kampagnen – Wie funktioniert das nochmal: adference.com/blog/amazon-product-attribute-targeting-smart-biddingSponsored Products Kampagnen in minutenschnelle aufsetzen? So geht’s Schritt für Schritt: adference.com/blog/step-by-step-guide-amazon-sponsored-products-kampagne-erstellen85% des Ad Spends fließt in Sponsored Products in Nordamerika: emarketer.com/chart/231673/amazon-ad-spending-share-north-america-by-format-q3-2019-of-totalFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreib uns gerne eine Mail an: [email protected]

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This episode is 39 minutes long.

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This episode was published on April 29, 2020.

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