Vitamin A #30 - Markenanalyse mit Amazon Brand Analytics

In Episode 30 haben Florian und Mareike etwas ganz Besonderes für dich: den Auftakt zu einer Podcast-Serie zum Thema Amazon Brand Analytics. Was ist Brand Analytics überhaupt? Was wird dir im Brand Analytics Suchbegriffe Bericht angezeigt? Wie findest du dort deine relevantesten Suchbegriffe? Und wie findest du die richtigen Keywords? All diese Fragen werden dir im ersten Teil der Serie beantwortet.Alle Themen der Episode im ÜberblickWas ist Amazon Brand Analytics? (03:16)Wer hat Zugriff auf Brand Analytics? (04:40)Wo findest du das Brand Analytics Dashboard im Seller Central? (05:47)Was wird dir im Amazon Suchbegriffe Bericht angezeigt? (07:46)Wie findest du deine relevantesten Suchbegriffe? (16:06)Was sind Umsatz- und Klickanteil? (19:15)Wie kannst du die Brand Analytics nutzen? 2 Use Cases (21:15)Wie findest du die richtigen Keywords? (26:25)Ausblick & Zusammenfassung (30:30)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-was-sind-die-relevantesten-suchbegriffe-auf-amazonGebotsanpassungen nach Platzierung für Sponsored Products: adference.com/blog/podcast-gebotsanpassungen-nach-platzierung-sponsored-productsFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 33 minutes long.

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This episode was published on November 4, 2020.

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