Vitamin A #31 - Markenanalyse mit Amazon Brand Analytics

In Episode 31 setzen Florian und Mareike die Podcastserie zum Thema Amazon Brand Analytics fort. Diese Woche liegt der Fokus auf gleich zwei Berichten. Was macht den Bericht Kaufverhalten Wiederholungskäufe aus? Welche Informationen kannst du aus der Warenkorbanalyse (Einkaufswagenbericht) ziehen? Und wie kannst du die beiden Berichte für deine Amazon PPC Kampagnen nutzen?***Amazon Advertising Stammtisch am 17.November - Jetzt hier anmelden*** https://www.runtheworld.today/app/invitation/10539Alle Themen der Episode im ÜberblickWas wird dir im Bericht Kaufverhalten Wiederholungskäufe angezeigt? (02:55)Wie kannst du den Bericht Kaufverhalten Wiederholungskäufe nutzen? (07:20)Was wird dir im Bericht Warenkorbanalyse angezeigt? (12:35)Wofür kannst du den Bericht Warenkorbanalyse nutzen? (18:56)Wie kannst du mit ergänzenden Produkten auf der Produktdetailseite präsent werden? (23:21)Wieso ist es mit dieser Strategie nicht dein Ziel, mit dem ergänzenden Produkt auf der Suchergebnisseite präsent zu sein (Customer Journey) (29:38)Ausblick & Zusammenfassung (30:51)Links & Ressourcen:Amazon Advertising Stammtisch - Jetzt anmelden: https://www.runtheworld.today/app/invitation/10539Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-wie-kaufen-kunden-auf-amazonAmazon Brand Analytics | Was sind die relevantesten Suchbegriffe:adference.com/blog/podcast-was-sind-die-relevantesten-suchbegriffe-auf-amazonFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 34 minutes long.

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This episode was published on November 11, 2020.

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