Vitamin A #33 - Markenanalyse mit Amazon Brand Analytics

In Episode 33 geht die Podcastserie “Amazon Brand Analytics” weiter. Florian und Mareike stellen euch den spannenden Report zu Artikelvergleich- und Alternativkauf-Verhalten vor. Was macht den Bericht Artikelvergleich aus? Warum sind Informationen über das Alternativkauf-Verhalten deiner Kunden relevant? Und wie kannst du diesen Bericht für deine Amazon PPC Kampagnen nutzen?Alle Themen der Episode im ÜberblickWas wird dir im Artikelvergleichsbericht angezeigt? (02:40)Was sagen die Werte im Artikelvergleichsbericht aus? (06:32)Was wird dir im Alternativkaufsbericht angezeigt? (10:29)Was bedeuten die Prozentangaben beim Alternativkaufsbericht? (11:39)Wie kannst du den Bericht Artikelvergleich und Alternativkauf-Verhalten nutzen? (16:40)Unsere persönliche Einschätzung zu den Brand Analytics Berichten (26:19)Ausblick & Zusammenfassung (27:58)Links & Ressourcen:Der Blogpost zur Podcast-Episode Teil 3:adference.com/blog/podcast-artikelvergleich-und-alternativkauf-verhaltenAmazon Brand Analytics | Wie kaufen Kunden auf Amazon Teil 2: adference.com/blog/podcast-wie-kaufen-kunden-auf-amazonAmazon Brand Analytics | Was sind die relevantesten Suchbegriffe Teil 1:adference.com/blog/podcast-was-sind-die-relevantesten-suchbegriffe-auf-amazonFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 32 minutes long.

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This episode was published on November 18, 2020.

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