Vitamin A #34 - Amazon Brand Analytics in der Praxis - Florian Vette im Interview

In Episode 34 krönen wir unsere Podcastserie zu “Amazon Brand Analytics” mit einem praxisorientierten Interview. Florian und Mareike sprechen mit Florian Vette von MOVESELL - einer der führenden Agenturen für Amazon Seller und Vendoren. Welchen Stellenwert hat Amazon PPC für die Agentur? Wie nutzt MOVESELL Brand Analytics? Welchen Mehrwert haben die einzelnen Berichte? Und welchen Report favorisiert Florian Vette?Alle Themen der Episode im ÜberblickVorstellungsrunde: # Florian Vette: Gründer und Geschäftsführer von MOVESELL (02:00)# Agenturvorstellung und Gründungsgeschichte (3:12)Welchen Stellenwert hat Advertising bei MOVESELL? (07:09)# Inwieweit nutzt ihr Amazon PPC für Produkt-Launches? (10:30)# Wie geht ihr mit Kampagnenlimits um? (14:53)Wie stellt ihr sicher, dass die Produkt-Listings relevant sind? (18:58)Was automatisiert MOVESELL bei der Kampagnenerstellung und Keyword-Pflege? (22:59)Wie hältst du dich up to date für Amazon Advertising? (29:30)Amazon Brand Analytics (32:25)# Wie nutzt du die Brand Analytics Berichte? (32:54)Was ist das Wichtigste aus Florians Sicht für Amazon PPC? Florians Spezialtipps (45:12)Links & RessourcenDer Blogpost zur Podcast-Episode: adference.com/blog/podcast-nutzung-amazon-brand-analyticsDer Blogpost zur Podcast-Episode Teil 3:adference.com/blog/podcast-artikelvergleich-und-alternativkauf-verhaltenAmazon Brand Analytics | Wie kaufen Kunden auf Amazon Teil 2: adference.com/blog/podcast-wie-kaufen-kunden-auf-amazonAmazon Brand Analytics | Was sind die relevantesten Suchbegriffe Teil 1:adference.com/blog/podcast-was-sind-die-relevantesten-suchbegriffe-auf-amazonFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 48 minutes long.

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This episode was published on November 25, 2020.

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