Vitamin A #37 - Der große Amazon Advertising-Rückblick 2020

Das Jahr 2020 neigt sich dem Ende. In Episode 37 schauen Mareike und Florian zurück auf das, was sich in diesem Jahr im Amazon Advertising verändert hat und blicken auch in die Zukunft. Was waren 2020 die wichtigsten Veränderungen für dich als Seller/Vendor? Und welche Neuerungen stehen schon in den Startlöchern? Die wichtigsten Amazon PPC Änderungen und Trends fassen wir in dieser letzten Podcastepisode des Jahres zusammen. Alle Themen der Episode im ÜberblickÜbergreifende Veränderungen bei Amazon Advertising in 2020 (05:37)#Amazon bewirbt Eigenmarken (14:35)Neue Features für Sponsored Products in 2020 (13:45)#Negatives Produkt-Targeting in Auto-Kampagnen (16:14)#Ongoing: Suchbegriffe in Stichworte umwandeln (18:00)Neue Features für Sponsored Brands in 2020 (21:17)#Store Spotlight (23:33)#Sponsored Brand Video Ads (25:02) #Ongoing: Neue Berichte für Sponsored Brands (27:45) #Upcoming: Produktoptimierung (32:02)Neue Features für Sponsored Display in 2020 (39:53)#Release für alle Seller mit Markenregistrierung (40:12)#Ausrichtung (43:56)#Upcoming: Remarketing - Benutzerdefinierte Zielgruppen (45:48)Rückblick: Amazon PPC im Jahr 2020 (49:57)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-advertising-2020Der Ultimative Sponsored Brands Guide 2021:adference.com/blog/der-ultimative-sponsored-brands-guideAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: https://www.linkedin.com/in/florian-nottorf/Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on December 16, 2020.

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