Vitamin A #38 - Der große Amazon Advertising Ausblick 2021

Neues Jahr - und erfolgreich mit Amazon PPC?Ja! Florian und Mareike stellen dir in Episode 38 alle wichtigen Trends vor, die 2021 auf dem deutschen Amazon Advertising Markt zu erwarten sind und ordnen ein, welche dieser Neuerungen du besonders im Auge behalten solltest. Auf welche neuen Features kannst du dich 2021 besonders freuen? Welche Trends zeichnen sich bereits in den USA ab? Und welche PPC Wünsche haben Florian und Mareike für 2021? Alle Themen der Episode im ÜberblickÜbergreifende Veränderungen bei Amazon Advertising in 2021 (04:42)Sponsored Products Trends und Neuerungen in 2021 (07:46)#Kopieren von Kampagnen von Land A nach Land B (07:54)#Wunsch: Platzierungsmodifikatoren auf Anzeigenebene und Devicemodifikatoren (10:59)#Wunsch: Remarketing-Listen (11:30)Sponsored Brands Trends und Neuerungen in 2021 (13:03)#Sponsored Brands Video Ads (13:30)Sponsored Display Trends und Neuerungen in 2021 (17:25)#Custom Audiences (18:24)#Reportings für Sponsored Display (20:38)#Zusammenführen der DSP und Advertising Console (22:29)Sonstiges: Amazon Social und Homeshopping-Kanal (27:16)Zentrale Amazon Advertising Learnings & To-Dos für 2021 (34:08)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-advertising-2021Der Blogpost zum Jahresrückblick 2020:adference.com/blog/podcast-amazon-advertising-2020Der Ultimative Sponsored Brands Guide: adference.com/blog/der-ultimative-sponsored-brands-guideAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/Amazon Advertising Deep Dive Webinar - Registrierung für den 21.01.2021:lp.adference.com/webinar-amazon-ads-best-practices-fuer-vendoren-sellerFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 37 minutes long.

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This episode was published on January 6, 2021.

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