Vitamin A #40 - Single Keyword Kampagnen für deine Top-Keywords bei Amazon

In Episode 40 beschäftigen sich Mareike und Florian mit dem spannenden Thema Single Keyword Kampagnen bei Amazon. Sie erklären, was eine Single Keyword Kampagne überhaupt ist und wie du diese aufsetzt. Warum und wann ist es sinnvoll Single Keyword Kampagnen für dein Amazon Advertising zu nutzen? Welche Rolle spielen deine Top-Keywords? Und was sind die wichtigsten Vor- und Nachteile der Single Keyword Kampagnen? Alle Themen der Episode im ÜberblickEinführung in das Thema (03:07)Was sind deine wichtigsten Keywords? (07:31)Für wen sind Single Keyword Kampagnen relevant? (09:03)Warum lohnt es sich, Top-Keywords in eine Single Keyword Kampagne zu überführen? (10:53)Warum sollte nicht jedes Keyword eine eigene Single Keyword Kampagne bekommen? (15:08)Anleitung: Wie du deine Top-Keywords identifizierst und eine Single Keyword Kampagne aufsetzt (16:49)Wie oft solltest du in deinen Keywords nach Top-Keywords suchen? (25:26)Gibt es noch weitere Strategien/Situationen, in denen du Single Keyword Kampagnen nutzen kannst? (26:58)Gilt gleiches auch für die wichtigsten Produkt-Targets? (29:22)Zusammenfassung & To-Dos (32:41)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-single-keyword-kampagnen-strategie-top-keywords-optimierenAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/Amazon Advertising Deep Dive Webinar - Registrierung für den 21.01.2021:lp.adference.com/webinar-amazon-ads-best-practices-fuer-vendoren-sellerFragen & AnregungenHintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 36 minutes long.

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This episode was published on January 20, 2021.

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