Vitamin A #41 - Amazon PPC Checkliste

Zu mehr Amazon Advertising Erfolg in nur 10 Schritten? Klar! In Episode 41 erklären dir Mareike und Florian Schritt für Schritt, was du beachten solltest, um dein Amazon PPC auf das nächste Level zu bringen. Ob Anfänger oder Profi, ob zum Thema Kampagnenstruktur, Kampagnentyp, Targets oder Gebotsanpassung, für alles und jeden sind in dieser 10 Punkte Checkliste, Tipps und Tricks dabei.Alle Themen der Episode im ÜberblickAmazon PPC Checkliste: #1: Saubere Kampagnenstruktur (07:40)#2: Nutze alle vier Kampagnentypen (11:30)#3: Nutze Auto- und manuelle Sponsored Products Kampagnen (14:26)#4: Verfüge über Prozesse, um neue Targets zu sammeln (17:03)#5: Füge Targets in alle möglichen Kampagnentypen ein (20:58)#6: Single ASIN Kampagnen (22:56)#7: Single Keyword/Target Kampagnen (27:00)#8: “Low bid - catch all” Kampagnen (29:08) #9: Optimierte Gebotsanpassungen für Platzierungen (33:46)#10: Gebote für Keywords/Produktziele mit niedrigem ACoS erhöhen (36:35)Mareikes & Florians Lieblingstipps (39:30)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-ppc-checklisteWarum eigentlich Amazon PPC?:adference.com/blog/podcast-amazon-ppcSponsored Products Ausrichtungstypen:adference.com/blog/podcast-sponsored-productsGebotsanpassungen nach Platzierung für Sponsored Products:adference.com/blog/podcast-gebotsanpassungen-nach-platzierung-sponsored-productsSoll ich ein Keyword mehrfach in meinen Amazon Account einbuchen?:adference.com/blog/podcast-soll-ich-ein-keyword-mehrfach-in-meinen-amazon-account-einbuchenAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/Fragen & AnregungenHintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 41 minutes long.

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This episode was published on January 27, 2021.

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