Vitamin A #43 - Erfolgreich auf dem französischen Amazon Marktplatz verkaufen - ein Praxisbeispiel

In Episode 43 beehrt uns wieder ein spannender Gast: Juliette Heisserer von Contorion. Mareike und Florian besprechen mit ihr, was Amazon Advertising für Contorion bedeutet und welche Rolle Amazon generell spielt. Juliette berichtet praxisnah von Contorions Erfahrungen, Learnings und Plänen zur Internationalisierung auf den französischen Amazon Marktplatz. Alle Themen der Episode im ÜberblickVorstellungsrunde: #Juliette Heisserer: Junior Marketplace Managerin bei Contorion (01:53)#Was macht Contorion? (04:27)#Wie groß ist euer Team? (05:48)Contorion auf Amazon:#Wie stellt ihr sicher, dass eure Amazon Listings gut und SEO-relevant sind? (06:58)#Welche Learnings zieht ihr aus Amazon SEO für eure Advertising-Strategien? (10:31)#Lasst ihr das Fulfillment über Amazon machen? (13:52)Amazon Advertising bei Contorion:#Packt ihr eure FBA und FBM Produkte in eine Kampagne? (14:59)#Wie sieht eure Kampagnenstruktur aus? (17:12)#Was und wie automatisiert ihr? (22:23)Contorions Expansion nach Frankreich:#Wie seid ihr den Internationalisierungsprozess angegangen? (26:34)#Was sind Schlußfolgerungen aus euren Learnings? (31:35)#Macht ihr das Fulfillment nach Frankreich selbst? (32:46)#Können sich schlechte Bewertungen aus dem Ausland auf den deutschen Marktplatz auswirken? (33:31)#Was würdet ihr bei einem nächsten Markteintritt anders machen? (34:26)#Was sind Juliettes abschließende Tipps und Learnings zum Markteintritt? (37:28)Wie hält Juliette ihr Amazon PPC Wissen up2date? (40:46)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-verkaufen-auf-amazon-frExpansion auf Amazon - International werben & verkaufen:adference.com/blog/podcast-international-verkaufen-amazonWebinar zu Internationalisierung mit Moritz Lukas von Taxdoo:lp.adference.com/webinar-amazon-ppc-internationalisierungAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 46 minutes long.

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This episode was published on February 10, 2021.

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