Vitamin A #45 - Automatische Ausrichtung für Sponsored Products Auto-Kampagnen

Sponsored Products Auto-Kampagnen sind ein toller Start in die Welt von Amazon PPC. In Episode 45 widmen sich Mareike und Florian genau diesen im Detail. Was sind die 4 automatischen Ausrichtungen bei Sponsored Products Auto-Kampagnen? Was macht sie jeweils aus? Wie kannst du diese nutzen? Und welchen Profi-Tipp haben wir noch auf Lager? Mit verschiedenen Tipps und Tricks zeigen dir Mareike und Florian wie du deine Auto-Kampagnen intelligenter und besser gestalten kannst. Alle Themen der Episode im ÜberblickWas sind die 4 automatischen Ausrichtungen bei SP-Auto-Kampagnen? (05:14)Wieso werden die Targeting Gruppen “Ersatz” und “Ergänzung” auch auf der Suchergebnisseite ausgespielt? (09:34)Wie viel Traffic spielen die 4 Targets jeweils ein? (13:42)Welche Rolle spielen Gebote bei SP-Auto-Kampagnen? (16:22)#Faustregel: Initial intelligentere Gebote für SP-Auto-Kampagnen setzen (20:11)Negative Keywords bei SP-Auto-Kampagnen (25:22)Wie organisierst du deine Produkte in SP-Auto-Kampagnen? (27:35)Wie kannst du die 4 automatischen Ausrichtungen nutzen? (30:47)#Variante 1: Simple (31:08)#Variante 2: Nach Suchbegriffen und ASIN getrennt (34:10)#Variante 3: Nach individuellen Targeting Gruppen getrennt (37:00)Zusammenfassung und ein Profi-Hack (42:05) Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-vier-automatische-ausrichtungstypen-in-sponsored-products-auto-kampagnenSponsored Products Ausrichtungstypen - Automatisch und manuell im Vergleich: adference.com/blog/podcast-sponsored-productsWie sieht das optimale Sponsored Products Kampagnen-Setup aus?:adference.com/blog/podcast-sponsored-products-kampagnen-setupNegatives Produkt-Targeting in Auto-Kampagnen gezielt einsetzen:adference.com/blog/podcast-negatives-produkt-targeting-auto-kampagnenAmazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 48 minutes long.

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This episode was published on February 24, 2021.

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