Vitamin A #46 - Gast: Annemarie Raluca Schuster von Annythinks

In Episode 46 dürfen wir wieder einen tollen Gast begrüßen: Annemarie Raluca Schuster, erfolgreicher Seller und Consultant für Amazon PPC. Gemeinsam mit ihr blicken Florian und Mareike auf Amazon Advertising und widmen sich im Speziellen den Themen Produkt-Launch und Auto-Kampagnen aus Sicht eines Sellers. Sei gespannt auf interessante Insights aus einer neuen und praxisnahen Perspektive!Alle Themen der Episode im ÜberblickVorstellung: #Annemarie Raluca Schuster - Amazon PPC Consultant & Amazon Seller (01:50)#Annemaries Produktportfolio (03:45)Annemaries Erfahrungen und Einschätzungen rund um Amazon PPC: #Warum ist es für dich wichtig, Amazon PPC zu durchdringen? (08:40)#Wann konntest du erste Erfolge mit Amazon PPC verzeichnen? (10:23)Kampagnen-Setup:#Wie gestaltest du dein Kampagnen-Setup? (11:32)#Bewirbst du jedes einzelne Produkt? (13:17)#Wie gehst du mit Keywords um, die für verschiedene Kampagnen passen? (16:35)#Müssen deine Kampagnen immer sofort ein ACoS Ziel erreichen? (21:39)#Automatisierst du? (23:20)Welche PPC Fehler hast du am Anfang gemacht? (26:08)Annemaries Arbeit als Consultant (27:45)Inwieweit arbeitest du mit Gebotsanpassung nach Platzierung? (32:05)Wie wichtig ist die Historie von Kampagnen für dich? (34:28)Spezial Thema 1: Launch Strategien bei neuen Produkten (36:15)#Sollten Kampagnen erst nachmittags starten? (40:00)Spezial Thema 2: Auto-Kampagnen (42:00)#Wie sieht das optimale Verhältnis zwischen Auto- und manuellen Kampagnen aus? (43:55)#Wie nutzt du die vier Ausrichtungstypen? (47:00)#Negatives Produkt-Targeting (49:58)Wie hältst du dein Wissen up-to-date? (52:47)Welchen Tipp möchtest du dem Zuhörenden mit auf den Weg geben? (56:00)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-ppc-expertin-annemarie-raluca-schusterWie sieht das optimale Sponsored Products Kampagnen-Setup aus?adference.com/blog/podcast-sponsored-products-kampagnen-setupMit Amazon PPC Kampagnen direkt zum Produktlaunch starten?adference.com/blog/podcast-amazon-ppc-produktlaunchClubhouse Recording - Auto- vs. manuelle Kampagnen:open.spotify.com/episode/2ree4H1D3l5hxPGxm3SP3QFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 58 minutes long.

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This episode was published on March 3, 2021.

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