Vitamin A #48 - Kampagnen-Setup für Sponsored Products Kampagnen zum Nachmachen- Teil 2

Weiter gehts! In Episode 48 folgt Teil  2 der Podcastserie zum Thema Kampagnen-Setup. Florian und Mareike erläutern Schritt für Schritt, wie das perfekte Kampagnen-Setup aussehen kann. In dieser Folge geht es um  manuelle Sponsored Products Kampagnen mit Keywordausrichtung und im nächsten Schritt um Sponsored Products mit Produktausrichtung. Wie kannst du mit manuellen Product Targeting Kampagnen deine Marke gegenüber deinen Wettbewerbern verteidigen? Alle Themen der Episode im ÜberblickIntro (00:00-02:25)Rückblick Teil 1 (06:10)Schritt 6: Wettbewerber identifizieren und attackieren (08:10)#Manuelle Sponsored Products Wettbewerber-Kampagnen erstellen (09:42)#Weitere Wettbewerber in die manuelle Wettbewerber-Kampagne einschließen (13:55)Schritt 7: Anzeigengruppen mit weiteren Keyword Match Types erweitern (16:31)Schritt 8: Keyword-Ausrichtung durch PAT-Kampagnen ergänzen (22:41)#Produkt-Ausrichtung mit Markenfokus (24:15)#Produkt-Ausrichtung detailliert (30:02)#Produkt Targeting in Non-Brand- und Wettbewerber Kampagnen (34:02)#Verknüpfung der Produkt-Ausrichtung mit der Auto-Kampagne (35:49)Schritt 9: Single Target-Kampagnen für Keywords und Produkte (39:45)Zusammenfassung und Ausblick (41:50)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-setup-optimierung-sponsored-products-kampagnen-teil2/Single Keyword Kampagnen für deine Top-Keywords bei Amazon:adference.com/blog/podcast-single-keyword-kampagnen-strategie-top-keywords-optimierenWebinar Anmeldung für den 18.03.21 - “5 Tipps wie du Auto-Kampagnen optimal nutzt”:lp.adference.com/webinar-amazon-ads-best-practices-fuer-vendoren-sellerClubhouse Recording - Amazon PPC Kampagnentypen und Strategien:open.spotify.com/episode/2YVCHHpUQDsnpLtDbwvSXBFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 45 minutes long.

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This episode was published on March 17, 2021.

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