Vitamin A #50 - Podcast Jubiläum: Unsere Top Amazon Advertising Learnings

Spezialausgabe. In der heutigen Episode feiern wir die 50. Podcastepisode Vitamin A. What a ride. Mareike und Florian schauen zurück auf 49 Episoden und plaudern über Learnings, Fails und wie alles begann. Und es gibt einen Ausblick auf das neue Podcast Cover und ob die beiden noch Lust haben auf noch mehr Vitamin A.Alle Themen der Episode im ÜberblickIntro (00:00-02:44)Podcast Vitamin A - die Anfänge (05:59)Warum machen Florian und Mareike den Podcast eigentlich? (11:22)Feedback & Reviews (14:04)Wo ist eigentlich unser Kaffeesponsor? (15:40)Content-Formate (18:05)Fragen aus dem Audience (22:00)#Telegram & Clubhouse - geht da was? (22:08)Wie finden wir unsere Themen für den Podcast? (22:54)Und wie läuft die Aufnahme intern ab? (24:32)Was passiert eigentlich intern nach der Aufnahme? (26:33)Was sind unsere Learnings aus 49 Podcastepisoden? (30:01) #Vorbereitung und Planung ist Key (30:20) #Themen sind immer da (32:18) #Interviews machen Mareike am meisten Spaß (32:42) #Zusammenfassungen im Podcast helfen gegenseitig (33:30) #Routine ist King (34:45) #Die Zuhörer lieben Checklisten (35:56)Amazon PPC Learnings (39:40) #Mareike: Das Listing ist die Basis für erfolgreiche Werbung (44:19) #Florian: Budgetlimits funktionieren nie (45:12) #Mareike: Attribution und Conversion Delay ist bei SP & SB unterschiedlich (46:18) #Florian:Gebote berechnen musst du können (48:02) #Mareike: Reports Impression Share 100% und trotzdem nicht auf Platz 1 (49:54) #Florian: Gebotsanpassungen nach Platzierung - Verstehen (51:47) #Mareike: Nationale Lieferschwellen fallen ab Juli 2021 weg (One Stop Shop) (52:40) #Mareike & Florian: Neue Kampagnentypen und optimales Kampagnen-Setup (54:04)Fails (57:08)Auf die nächsten 50 Episoden. Was kommt? (01:00:46)Links & RessourcenDer Blogpost zur Podcast-Episode: adference.com/blog/podcast-top-amazon-advertising-learningsPodcast Vitamin A alle Folgen auf einen Blick: adference.com/vitamin-aAmazon PPC Guide 2021: lp.adference.com/ultimative-amazon-ppc-guide-pdfFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 1 hour and 9 minutes long.

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This episode was published on March 31, 2021.

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