Vitamin A #52 - Step-by-Step Guide: Amazon Bulk-Import richtig nutzen - Teil 1

Amazon hat die Verwaltung von PPC-Kampagnen durch die Einführung von Bulk Operations stark vereinfacht. Der gesamte Prozess mag zwar nicht sehr benutzerfreundlich sein, doch er ist sicherlich effizienter. Deshalb starten wir in Episode 52 eine neue Miniserie. Mareike und Florian erklären Schritt für Schritt, wie  du Bulk Operations nutzen kannst und wie der Massenupload dir helfen kann, effizienter deine Amazon PPC Kampagnen auszusteuern.Alle Themen der Episode im ÜberblickIntro (00:00-01:31)Einführung Bulk-Operationen (04:06)Wo kannst du Bulk-Operationen durchführen? (06:28)Welche Argumente für Bulk-Operationen gibt es? (07:03)Warum nutzen viele Bulk-Operationen nicht? (09:50)Welche Schritte gibt es um Bulk-Operationen durchzuführen?#Schritt 1: Erstellen und Herunterladen einer benutzerdefinierten Tabelle (13:55)#Schritt 2: Datei bearbeiten (16:08)#Schritt 3: Datei wieder hochladen (18:00)Welche Use Cases gibt es?#Use Case 1: Performance-Daten herunterladen und analysieren (18:36)#Use Case 2: Suchen und filtern auf Konto-Ebene (19:32)#Use Case 3: Kampagnen erstellen und ändern (21:17)Aufbau Beispieldatei “Kampagne neu erstellen” (27:37)Zusammenfassung & Ausblick (29:45)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-ppc-bulk-operationen-teil-1Amazon Hilfeseite für Bulk-Operationen:advertising.amazon.com/API/docs/en-us/bulksheets/general-info/general-infoAmazon Bulk Upload Guide:m.media-amazon.com/images/G/01/bulkops/Bulk_operations_user_guide.pdfAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdf Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 33 minutes long.

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This episode was published on April 14, 2021.

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