Vitamin A #54 - Gast: Ilan Makutsky von Oetker Digital über Marktplatzstrategien

Überraschung: Unsere Serie zum Thema Bulk-Operationen ist noch nicht zu Ende. In Episode 54 begrüßen Florian und Mareike einen spannenden Gast: Ilan Makutsky von Oetker Digital. Ilan berichtet zunächst von seinen Aufgaben als Team Lead Search und Marketplace Advertising und erklärt, wie er verschiedene Ziele und Strategien in PPC Kampagnen übersetzt. Anschließend besprechen die drei, welche Bedeutung Bulk-Operationen in der Praxis haben. Wofür setzt Ilan Bulk Files ein? Welche Fails und Probleme sind in der Vergangenheit aufgetreten? Und was fehlt ihm im Amazon Advertising?Alle Themen der Episode im ÜberblickIntro (00:00-01:52)Vorstellung#Ilan Makutsky - Team Lead Search & Marketplace Advertising (03:24)#Wer oder was gehört alles zu Oetker Digital? (05:31)#Mit welchen Marktplätzen arbeitet Ilan? (08:35)Amazon#Wie viele Marken betreut ihr auf Amazon? (11:51)#Wobei unterstützt ihr auf Amazon konkret? (12:36)Amazon PPC#Welche Bedeutung hat Amazon PPC für Oetker Digital? (14:50)#Welche Strategien verfolgt ihr? (16:31)#Exemplarische Strategie 1: Defense (18:38)#Exemplarische Strategie 2: Organisches Ranking pushen (22:37)#Habt ihr ein Schema beim Aufsetzen von Kampagnen? (24:51)Bulk-Operationen#Wofür setzt Oetker Digital Bulk Files ein? (30:32)#Wie habt ihr mit Bulk-Operationen gestartet? (31:33)#Was ist euch bei Bulk-Operationen noch wichtig? (32:49)#Auf welche Fehler oder Probleme seid ihr am Anfang gestoßen? (34:19)#Arbeitet ihr als Team an den Bulk Files? (38:22)Welchen PPC Tipp möchtest du den Hörer:innen mitgeben? (41:08)Was waren deine größten PPC Fails? (43:36)Wie hältst du dein Amazon PPC Wissen up-to-date? (45:13) Zusammenfassung und Dankeschön (46:58)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-ppc-bulk-operationen-in-der-praxisStep-by-Step Guide: Amazon Bulk-Import richtig nutzen - Teil 1:adference.com/blog/podcast-amazon-ppc-bulk-operationen-teil-1Step-by-Step Guide: Amazon Bulk-Import richtig nutzen - Teil 2:adference.com/blog/podcast-amazon-ppc-bulk-operationen-teil-2Amazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdf Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on April 28, 2021.

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