Vitamin A #56 - Amazon Attribution (Beta)

In Episode 56 führen dich Mareike und Florian in das spannende Thema Amazon Attribution ein. Mit dem Analysetool Amazon Attribution kannst du messen, welche Effekte Search Ads, Social Ads & Co. außerhalb von Amazon auf deine Amazon-Sales haben. So lässt sich feststellen, welche Marketingmaßnahmen auf welchem Kanal wirklich den Umsatz befeuern. Mit im Gepäck haben unsere PPC-Heads außerdem 5 hilfreiche Tipps wie du Amazon Attribution erfolgreich einsetzen kannst. Alle Themen der Episode im ÜberblickIntro (00:00-01:19)Was ist Attribution überhaupt? (04:26)Warum ist es interessant, sich mit Attribution auseinanderzusetzen? (07:45)Welches Attributionsmodell verfolgt Amazon? (15:23)Was ist “Amazon Attribution”? (20:00)Wer kann “Amazon Attribution” nutzen? (23:13)Wie kann “Amazon Attribution” genutzt werden? (24:58)Welche Metriken liefert dir “Amazon Attribution”? (29:00)Was ist die Methodik hinter “Amazon Attribution”? (30:23)Wie kann “Amazon Attribution” dir helfen deinen Umsatz zu steigern? (31:06)5 Tipps, wie du Amazon Attribution nutzen kannst (33:36)Ausblick (34:32)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-attributionWie und wann Amazon deinen Klicks Bestellungen zuordnet:adference.com/blog/podcast-amazon-ppc-umsatz-zuordnung-bis-wann-werden-bestellungen-klicks-zugeordnetAnmeldung Webinar “Die Optimale Kampagnenstruktur für Sponsored Products” am 21.05.21 :lp.adference.com/webinar-amazon-ads-best-practices-fuer-vendoren-sellerAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdfFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 36 minutes long.

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This episode was published on May 12, 2021.

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