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Vitamin A #58 - Dayparting: Wie effizient ist Ad Scheduling auf Amazon? episode artwork

EPISODE · May 26, 2021 · 40 MIN

Vitamin A #58 - Dayparting: Wie effizient ist Ad Scheduling auf Amazon?

from Vitamin A - Deine Dosis Amazon PPC

In Episode 58 sprechen Mareike und Florian über das viel diskutierte PPC Thema Dayparting. Vendoren und Seller wollen die Anzeigenschaltung über Amazon so effizient wie möglich gestalten. Eine Taktik ist die automatisierte zeitliche Anzeigenplanung (Ad Scheduling), auch Dayparting genannt. Was spricht dafür? Was dagegen? Und in welchen Fällen ist Dayparting konkret sinnvoll? Werde Teil einer spannenden Diskussion und entscheide, wie du Dayparting für dich nutzen kannst.Alle Themen der Episode im ÜberblickIntro (00:00-00:54)Einführung Dayparting (03:47) Was ist Dayparting überhaupt? (04:18)Argumente für Dayparting (06:36)Argumente gegen Dayparting (12:38)#Attributionsproblem (19:45)Use Cases: Aus welchen Gründen könntest du deine Kampagnen pausieren wollen? (29:07)Dayparting bei Google (33:54)Wie solltest du vorgehen, wenn du Dayparting bei Amazon nutzen möchtest? (35:16)Ausblick und Zusammenfassung (38:47)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-dayparting-ad-scheduling-amazonAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdfFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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Vitamin A #58 - Dayparting: Wie effizient ist Ad Scheduling auf Amazon?

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How long is this episode of Vitamin A - Deine Dosis Amazon PPC?

This episode is 40 minutes long.

When was this Vitamin A - Deine Dosis Amazon PPC episode published?

This episode was published on May 26, 2021.

What is this episode about?

In Episode 58 sprechen Mareike und Florian über das viel diskutierte PPC Thema Dayparting. Vendoren und Seller wollen die Anzeigenschaltung über Amazon so effizient wie möglich gestalten. Eine Taktik ist die automatisierte zeitliche Anzeigenplanung...

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