Vitamin A #61 - Gast: Arved Ellerbeck von Finc3 Commerce zu Retail Readiness auf Amazon

In Episode 61 sprechen wir zusammen mit Arved Ellerbeck von der Finc3 Commerce GmbH über Amazon Retail Readiness. Ein gutes Listing ist die Basis um auf Amazon durchstarten zu können. Was genau bedeutet das und wie gehe ich am besten vor? Wir erklären dir, was du bei deinem Start beachten solltest, wo aus SEO-Perspektive die wichtigsten KPIs liegen und wie du dein Produkt-Listing maximal optimieren kannst. Alle Themen der Episode im ÜberblickIntro (00:00-02:13)Wie funktioniert das 3-Säulen-Organisationsmodell der Finc3 Commerce? (04:36)Was ist Amazon Retail Readiness und warum ist es wichtig? (07:18)Gibt es Mindestanforderungen an das Amazon Produktlisting? (11:19)Welche KPIs sind aus SEO-Perspektive die wichtigsten? (14:28)Wo liegen die größten Potentiale der meisten Produkte? (16:53)Wie definiere ich optimal die Bullet Points für die Listings(18:55)Anfänger Tipps: Worauf sollte ich beim Start achten? (21:51)Eignen sich Emojis zur Conversion-Optimierung? (25:18)Wie kann ich in 3 Schritten meine KPIs optimieren? (27:19)Welche Faktoren sollte ich bei der Produktauswahl beachten? (29:05)Ist die Platzierung in einem wettbewerbsintensiven oder Nischen-Markt sinnvoller? (33:52)Wie gestalten sich die 3 Phasen der Produkteinführung?(36:41)Links & Ressourcen:Der Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-retail-readiness-finc3Amazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdfWebinar mit Arved Ellerbeck - Retail Readiness für Amazon am 18.06.2021lp.adference.com/webinar-amazon-ads-best-practices-fuer-vendoren-seller Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 55 minutes long.

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This episode was published on June 16, 2021.

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