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Vitamin A #63 - Johannes Kliesch von SNOCKS: Ist Amazon PPC noch sinnvoll? episode artwork

EPISODE · Jun 30, 2021 · 55 MIN

Vitamin A #63 - Johannes Kliesch von SNOCKS: Ist Amazon PPC noch sinnvoll?

from Vitamin A - Deine Dosis Amazon PPC

In Episode 63 sprechen Mareike und Florian mit Johannes Kliesch von SNOCKS, über die Amazon Advertising Updates der letzten 9 Monate. Johannes erzählt wie SNOCKS auf die Änderungen von Amazon reagiert hat und gibt Einblicke in seine Unternehmensentwicklung. Zudem verrät er wie er es schafft seinen Amazon Account und seinen Online-Shop weiter zu skalieren und warum Influencer-Marketing dabei eine große Rolle spielt. Zudem sprechen die drei über Sponsored Brand Video Ads, Sponsored Display und Bulk Operations.Alle Themen der Episode im ÜberblickIntro (00:00-01:03)Wie hat sich SNOCKS in den letzten 9 Monaten entwickelt? (02:26)Online-Shop oder Marktplätze - wo liegt das Potential für Wachstum? (07:20)Wie zahlt sich die Zusammenarbeit mit Influencern aus?(08:48)Wie hat sich die Unternehmensstruktur von SNOCKS den Veränderungen angepasst? (16:04)Wie sind die Erfahrungen von SNOCKS mit Amazon Sponsored Brand Video Ads? (25:10)Inwiefern hat SNOCKS Vorteile in Bezug auf Sponsored Brand Video Ads? (27:29)Amazon goes Social - Ist Amazon Post für SNOCKS relevant? (30:32)Nutzt SNOCKS Sponsored Display? (37:16)Wie geht SNOCKS aktuell mit Bulk Operations um? (42:07)Warum ist es sinnvoll seine Marketingstrategie zu verändern? (46:18)Was sind die Pläne für SNOCKS im Jahr 2021? (50:29)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-advertising-update-snocksAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdfUnser YouTube-Kanal zum Thema Amazon PPC und Google Adsyoutube.com/channel/UCHBzOllSWrnSQYAWaQhDa-w/videos  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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Vitamin A #63 - Johannes Kliesch von SNOCKS: Ist Amazon PPC noch sinnvoll?

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This episode is 55 minutes long.

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This episode was published on June 30, 2021.

What is this episode about?

In Episode 63 sprechen Mareike und Florian mit Johannes Kliesch von SNOCKS, über die Amazon Advertising Updates der letzten 9 Monate. Johannes erzählt wie SNOCKS auf die Änderungen von Amazon reagiert hat und gibt Einblicke in seine...

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