Vitamin A #66 - Warum du Amazon Advertising jetzt neu lernen musst

Wir sprechen mit Christian Otto Kelm über die neuesten Amazon Advertising Updates. Welche Auswirkungen haben die Updates auf “seine” Biet-Korridore? Wie schätzt Christian Otto die neuen Amazon Advertising Updates, insbesondere die Gebotsoptimierungen für Sponsored Display Anzeigen ein? Christian Otto Kelm - immer ein Garant für einen Nerdtalk zu Amazon Werbung.Alle Themen der Episode im ÜberblickIntro (00:00-01:37)Neue Amazon Advertising Updates - Was bedeutet das für Christian Otto Kelms Biet-Korridore? (02:35)Wie berechnet er den angestrebten Klickpreis für Amazon PPC? (08:30)Können dynamische Gebotsanpassungen bei Sponsored Products Biet-Korridore erzeugen? (15:13)Funktioniert das auch für Sponsored Brands und Sponsored Display? (18:29)Amazon Advertising Updates (21:15) Produktausrichtung für Sponsored Video (22:16) Gebotsoptimierung für Sponsored Display - Seitenaufrufe oder Conversion (22:58)Sponsored Display: Impressions oder Conversions - Quo vadis Amazon? (23:30)Sponsored Display: 2 Attributionsansätze für Zielgruppen und Remarketing - wie geht Amazon mit Klick und Kaufzeitpunkt hier um? (29:47)Wie steht Christian Otto zu den neuen Kopierfunktionen von Kampagnen für neue Marktplätze? (36:25)Traumhafte Aussichten für Amazon Werbung mit den neuen Budget Reports? (38:10)Amazon Advertising Entwicklung nimmt rasant an Geschwindigkeit zu - wie ist es noch möglich Schritt zu halten? (44:30)Expertengedanken: Was kommt als Nächstes im Amazon Advertising Kosmos? (51:25)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-advertising-updates-mit-christian-otto-kelmOtto Kelm im Podcast #21 - Produkte müssen sichtbar sein & Biet-Korridore:adference.com/blog/podcast-amalyze-vice-president-christian-otto-kelm/Was ist neu in der Amazon Advertising Console?adference.com/blog/podcast-amazon-advertising-console-updatesWas ist das Conversion Delay?adference.com/blog/conversion-delay-amazon-ppcAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdf Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on July 21, 2021.

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