Vitamin A #67 - Der optimale Einsatz des Amazon Keyword Match Types broad

Broad oder nicht broad - das ist hier die Frage. Gibt es Vorteile, wenn du ausschließlich den Keyword Match Type broad nutzt? Oder ist der Match Type broad viel zu generisch? Und was ist der Broad Match Modifier bei Sponsored Brands? Zwei Perspektiven und zum Schluss eine Meinung. Alle Themen der Episode im ÜberblickIntro (00:00-01:10)Wann wird deine Werbung ausgespielt bei den verschiedenen Keyword Match Types? (05:28)Wie verhält sich broad in Sponsored Products Kampagnen? (10:15)Was ist der Modifier für broad in Sponsored Brands Kampagnen? (11:13)Was spricht für den Einsatz von broad Keywords in Sponsored Products Ads, wenn du doch eine Auto-Kampagne hast? (15:48)Nur mit broad Keywords arbeiten (19:27)Wie kannst du broad für phrase und exact nutzen? (26:44)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-amazon-keyword-match-type-broadWie du Keyword Match Types optimal nutztadference.com/blog/podcast-amazon-keyword-match-typesAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdf Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 30 minutes long.

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This episode was published on August 4, 2021.

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