Vitamin A #68 - 6 Fehler beim Umgang mit Gebotsanpassungen nach Platzierungen

Diese 6 Fehler bei Gebotsanpassungen nach Platzierungen für Sponsored Products solltest du vermeiden. Florian und Mareike erklären in Folge 68 diese 6 Fehler im Detail und beschreiben, wie du deine Gebote besser berechnen kannst. Eine Add-on Folge, die es in sich hat.Alle Themen der Episode im ÜberblickIntro (00:00-02:45)Recap: Amazon PPC Kampagnenstruktur - pro Platzierung eine Gebotsanpassung (07:03)6 Fehler beim Umgang mit Gebotsanpassungen nach Platzierungen (10:58)Gebotsanpassungen gar nicht nutzen (11:36)Entscheidungen auf einer zu geringen Datenbasis treffen (13:09)Gebote nicht kontinuierlich anpassen (16:30)Basis CPC nicht anpassen (19:19)Nach ACoS Abweichung steuern (22:09)CPC-Gap nicht berücksichtigen (29:23)Zusammenfassung (36:50)Links & RessourcenDer Blogpost zur Podcast-Episode:adference.com/blog/podcast-fehler-bei-gebotsanpassungen-nach-platzierungen-sponsored-products-vermeidenRechner für Gebotsanpassungen zum Runterladenadference.com/gebotsanpassungenAmazon PPC Guide 2021:lp.adference.com/ultimative-amazon-ppc-guide-pdf Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 39 minutes long.

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This episode was published on August 11, 2021.

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