Vitamin A #72 - Den Amazon Brandstore optimal nutzen

Der Amazon Brandstore. Wieso ist er so wichtig? Welche Strategien kannst du mit dem Markenshop verfolgen? Wie kannst du den Brandstore effektiv bewerben? Diese Fragen beantwortet uns PPC Expertin Hanna Meyer von MOVESELL in Episode 72.Alle Themen der Episode im ÜberblickIntro (00:00-01:13)Wer ist Hanna und was macht sie bei MOVESELL? (02:25)Brandstore, Markenshop, Händlershop - eine Definition (05:43)Was ist der Brandstore? (06:54)Wie kommt der Shopper zum Brandstore, wenn der Seller keine Werbung schaltet? (09:34)Was sind die Sonderversionen für den Brandstore? (10:41)Was musst du beachten, bevor du einen Brandstore aufsetzt? (12:08)Was sind die Hürden für Marken für einen Brandstore? (14:19)Was sind die klassischen Fehler beim Aufbau eines Brandstores? (17:43)Best Practice & Worst Practice für einen Brandstore? (19:44) Wo liegen die Unterschiede zwischen einem Amazon Brandstore und einem klassischem Online-Shop? (25:51)Wie kannst du den Brandstore bewerben? (30:35)Wie kannst du die Suchintention des Shoppers befriedigen? (32:50)Welche Auswertungsmöglichkeiten gibt es für den Brandstore? (39:09)Was ist das “Brand Referral Bonus”-Programm? (44:29)Wie hältst du dein Amazon Wissen up-to-date? (47:45)Links & RessourcenDer Blogpost zur Podcast-Episode: adference.com/blog/podcast-amazon-brandstorePPC Marketing Guides: adference.com/ressourcen/ebooksYouTube Kanal von ADFERENCE: youtube.com/channel/UCHBzOllSWrnSQYAWaQhDa-w Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 51 minutes long.

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This episode was published on September 8, 2021.

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