Vitamin A #79 - Get Ready for Black Friday

Get ready für Black Friday & Co.! Am 26.11.2021 ist es wieder so weit: eine der heißesten Shopping Phasen steht an. Wie kannst du dich als Werbetreibender für das Shopping Event des Jahres optimal vorbereiten? Und wie bekommst du deine Kampagnen zum Fliegen? Mareike und Florian sind wie immer up to date. Hol dir deine Sales am Black Friday!Alle Themen der Episode im ÜberblickIntro (00:00-01:14)Black Friday Time is coming (05:34)Rückblick auf den Prime Day 2021 (10:16)Rückblick auf den Black Friday 2020 (12:43)Wie bekommst du deine Kampagnen zum Fliegen? (16:18)Special Conversion Rates und ACoS zum Black Friday - wie du deine Daten sauber hältst (20:37)Ändert sich etwas am Ziel-ROAS oder Ziel-ACoS? (27:22) “Out Of Budget” ist ein No-Go (33:37)Der Konkurrenz einen Schritt voraus: Sponsored Display nutzen (35:41)Remarketing nach dem Black Friday (39:06)Zusammenfassung und Fazit (40:30)Links & RessourcenAlles zu Black Friday & Co.:adference.com/blog/cyber-week-last-minute-hacks-für-deine-amazon-advertising-kampagnenSpecial Webinar zu Black Friday & Co. adference.com/webinare/  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected] 

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This episode is 40 minutes long.

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This episode was published on October 27, 2021.

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