Vitamin A #82 - Amazon Gebotsstrategien

In Episode 82 sprechen Florian und Mareike über Kampagnengebotsstrategien von Amazon. Was sind Kampagnengebotsstrategien bei Amazon? Welche unterschiedlichen Gebotstrategien pro Kampagnentyp gibt es von Amazon? Und wann solltest du welche Gebotsstrategie für deine Ziele einsetzen?Alle Themen der Episode im ÜberblickIntro (00:00-01:44)Was ist eine Kampagnengebotsstrategie bei Amazon? (03:27)3 Kampagnengebotsstrategien für Sponsored Products Kampagnen (06:25)Welche Kampagnengebotsstrategie gibt es für Sponsored Brands Kampagnen? (12:07)3 Kampagnengebotsstrategien für Sponsored Display Kampagnen (20:32)Wann solltest du welche Strategie bei Sponsored Products nutzen? (28:15)Wann sind automatisierte Gebote bei Sponsored Brands sinnvoll? (33:45)Welche Kampagengebotsstrategien machen bei Sponsored Display Sinn? (35:08)Fazit (40:42)Links & RessourcenDer Blogpost zur Episode:adference.com/blog/podcast-amazon-kampagnengebotsstrategienWebinar: 8 Tipps für Black Friday & die Weihnachtszeitadference.com/webinare/amazon-ads-best-practices-fuer-vendoren-seller  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 42 minutes long.

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This episode was published on November 17, 2021.

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