Vitamin A #87 - Diese 4 Amazon Advertising Trends musst du 2022 kennen

Happy New Amazon Advertising Year 2022! Mit unserer 87. Folge wird es nun Tradition, dass Florian und Mareike sich am Anfang des Jahres über Trends und ihre Wünsche für das anstehende Amazon PPC Jahr unterhalten. Vor allem 4 Themen stehen für 2022 im Fokus. Mareike und Florian erklären welche das sind und warum du sie auf jeden Fall im Auge behalten solltest. Alle Themen der Episode im ÜberblickIntro (00:00-02:00)Quo vadis Amazon in 2022? (03:46)Trend 1: Amazon wird mehr automatisieren (05:14)Kampagnengebotsstrategie Rule Based Bidding (05:49)Kopieren von Kampagnen (12:49)Produkt eingeben - Amazon macht den Rest (15:31)Trend 2: Amazon wird mehr Daten zur Verfügung stellen (17:57)Neue Brand Analytics Dashboards (18:55)Daten auf Stundenbasis (22:04)Trend 3: Funktionen aus der DSP in die Advertising Console übertragen (24:36) Video Ads / Over-the-Top Advertising (OTT) (25:25)Trend 4: Amazon goes social - jetzt aber wirklich (27:18)Was wir uns von Amazon wünschen (30:22)Fazit (35:43)Links & RessourcenBlogpost zur Episode:adference.com/blog/podcast-amazon-advertising-trends-2022Der große Amazon Advertising Ausblick 2021:adference.com/blog/podcast-amazon-advertising-20215 Dinge, die im Amazon Advertising dieses Jahr wirklich wichtig waren:adference.com/blog/podcast-amazon-advertising-rueckblick-2021 Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on January 5, 2022.

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