Vitamin A #88 - 12 Amazon PPC Quick Wins zur Steigerung der Performance

Was würden Mareike und Florian tun, wenn sie nur 30 Minuten Zeit hätten, um einen Amazon PPC Account zu checken? Das klären sie in Episode 88! Dort geben sie dir 12 brandheiße Tipps für einen schnellen Amazon PPC Check. Mit dieser Checkliste kannst du deinen Account überprüfen, Performance-Hebel finden und dann umsetzen.Alle Themen der Episode im ÜberblickIntro (00:00-01:54)12 Tipps von den Amazon PPC Influencern Florian und Mareike (04:19)Tipp Nr. 1: Kampagnen mit ausreichend Budget ausstatten (05:45)Tipp Nr. 2: Targeting Tab nutzen - Ziel-ACoS checken (08:38)Tipp Nr. 3: Auto- und manuelle Kampagnen nutzen (11:11)Tipp Nr. 4: Anzeigen mit schlechter Performance deaktivieren (12:50)Tipp Nr. 5: Kampagnenstruktur nachvollziehbar aufbauen (15:45)Tipp Nr. 6: Fallback-Kampagne als Sicherheitsnetz anlegen (17:56)Tipp Nr. 7: Keywords, die den Umsatz tragen optimieren (19:51)Tipp Nr. 8: Kampagne für deine Marke anlegen (21:38)Tipp Nr. 9: Anzeige wird nicht ausgespielt - Gründe checken und beheben (24:51)Tipp Nr. 10: Gebotsanpassungen nach Platzierungen nutzen (27:58)Tipp Nr. 11: Produkt-Listing überprüfen (30:34)Tipp Nr. 12: Alle Kampagnentypen für Topseller nutzen (32:53)Links & RessourcenBlogpost zur Episode:adference.com/blog/podcast-amazon-ppc-quick-wins   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 37 minutes long.

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This episode was published on January 12, 2022.

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