Vitamin A #89 - Top-Tipps zur Conversion Rate Optimierung bei Amazon

Back to the basics? Unbedingt! In Folge 89 sprechen Mareike und Florian über ein Thema, was für wirklich alle Werbetreibenden auf Amazon relevant ist: die Conversion Rate. Was das überhaupt ist, warum diese Kennzahl so wichtig ist und wie du diese durch dein Listing, die Versandzeit, den Preis und PPC beeinflussen und optimieren kannst, erfährst du in der heutigen Folge.  Alle Themen der Episode im ÜberblickIntro (00:00-01:56)Off-topic: Offene Stellen bei ADFERENCE (03:04)Was ist die Conversion Rate überhaupt? (06:50)Warum ist die Conversion Rate so eine wichtige Kennzahl? (09:22)Was macht eine gute Conversion Rate aus? (12:35)Warum die Conversion Rate höher ist als in anderen Onlineshops (17:00)Wie hoch ist die Conversion Rate bei Amazon Ads im Vergleich zu Google Ads? (18:29)Wie du die Conversion Rate auf dem Listing optimierst (22:43)Wie Versandzeiten und Gebühren deine Conversion Rate beeinflussen (25:54)Wie der Preis deine Conversion Rate beeinflussen kann (26:37)Wie Amazon deine Conversion Rate beeinflusst (27:40)Wie du die Conversion Rate durch Amazon PPC optimierst (29:31)Zusammenfassung und Fazit (39:15)Links & RessourcenWie du deine Amazon Listings und Verkäufe durch externen Traffic pusht mit Fabian Rossbacher: adference.com/blog/podcast-externer-traffic-fuer-das-amazon-listingJoin our team: hubs.li/Q0129K5h0   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on January 19, 2022.

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