Vitamin A #91 - 8 Tipps, um deinen Warenkorbwert bei Amazon zu erhöhen

Gerne vergessen, aber genauso wichtig wie die Conversion Rate Optimierung ist die bewusste Erhöhung des durchschnittlichen Warenkorbwerts eurer Kund:innen. In Folge 91 geben euch Mareike und Florian deshalb 8 Hacks an die Hand, um euren Warenkorbwert zu optimieren und erklären, inwiefern Conversion Rate und Warenkorbwert im Zusammenspiel euer PPC Game beeinflussen.Alle Themen der Episode im ÜberblickIntro (00:00-01:46)Warum ist der Warenkorbwert auch für Amazon Advertising so wichtig? (04:37)Tipp #1: Cross-Selling durch Amazon Ads und organische Platzierungen (05:26)Tipp #2: Upselling (17:08)Tipp #3: Bundle / Multipacks (19:18)Tipp #4: Coupons und Mengenrabatte (20:43)Tipp #5: Vergleichstabelle im A+ Content (22:22)Tipp #6: Brandstore einrichten und pflegen (24:40)Tipp #7: Keywords mit geringem Warenkorbwert bewusst wegschneiden (Mit Bedacht nutzen!) (27:07)Tipp #8: Preise erhöhen (Mit Bedacht nutzen!) (32:07)Florians “Bonus-Tipp” (33:34)Fazit und Ausblick (34:32)Links & RessourcenTop-Tipps zur Conversion Rate Optimierung bei Amazon:youtube.com/watch?v=eleCRmdI_-w&t=1770sWie kaufen Kunden auf Amazon - Markenanalyse mit Amazon Brand Analytics:adference.com/blog/podcast-wie-kaufen-kunden-auf-amazonDen Amazon Brandstore optimal nutzen:adference.com/blog/podcast-amazon-brandstoreJoin our team: hubs.li/Q0129K5h0   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 36 minutes long.

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This episode was published on February 2, 2022.

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