Vitamin A #92 - 5 Tipps für mehr Wiederholungskäufe bei Amazon

In Folge 92 sprechen unsere PPC Heads Florian und Mareike über Wiederholungskäufe. Speziell schauen sie darauf, was Kund:innen dazu bringt, wiederholt bei einer Brand auf Amazon einzukaufen. Daraus ergeben sich 5 spannende Tipps, die du dir auf keinen Fall entgehen lassen solltest!Alle Themen der Episode im ÜberblickIntro (00:00-01:57)Was hat es mit Wiederholungskäufen bei Amazon auf sich? (04:44)Was ist das konkrete Ziel hinter der Erhöhung der Wiederholungskäufe? (06:10)Tipp #1: Bei Brand Analytics den Bericht “Kaufverhalten Wiederholungskäufe” ansehen (08:30)Tipp #2: Sponsored Display Remarketing Kampagnen schalten (12:56)Tipp #3: Brand- bzw. Produkt-Brand-Keywords einbuchen (19:58)Tipp #4: Spar-Abos anbieten (23:52)Tipp #5: Kundendaten sammeln (Mit Vorsicht zu genießen!) (28:50)Mit Kund:innen in Kontakt treten - Update (32:10)Fazit (34:32)Links & RessourcenKostenlos für unser Webinar am 18.02.2022 registrieren: adference.com/webinare/ Top-Tipps zur Conversion Rate Optimierung bei Amazon: youtube.com/watch?v=eleCRmdI_-w&t=1770s8 Tipps, um deinen Warenkorbwert bei Amazon zu erhöhen: youtube.com/watch?v=DbOd2CdBrWo&t=2sWie kaufen Kunden auf Amazon - Markenanalyse mit Amazon Brand Analytics: adference.com/blog/podcast-wie-kaufen-kunden-auf-amazonErhalte einen Einblick in unser Tool: hubs.li/Q013qVr00  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 36 minutes long.

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This episode was published on February 9, 2022.

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