Vitamin A #93 - Worauf es beim Amazon ACoS wirklich ankommt

Wie gut ist die Performance meines Amazon Accounts? Eine Frage, die sich wohl jeder Werbetreibende auf Amazon schon gestellt hat. In Folge 93 beleuchtet Florian und Mareike diese Frage mit Blick auf den ACoS. Doch was ist ein guter ACoS überhaupt? Ist ein hoher ACoS immer schlecht? Und wie legst du ihn für dich fest? Das und vieles mehr erfährst du in dieser Folge!Alle Themen der Episode im ÜberblickIntro (00:00-01:45)Einführung ins Thema Amazon ACoS (02:50)Was ist dein richtiger ACoS? (07:46)Wie gut ist dein ACoS im Vergleich zur Konkurrenz? (10:54)Worauf solltest du neben dem ACoS noch achten? (21:11)Fazit und Ausblick (25:50)Links & RessourcenKostenlos für unseren Stammtisch am 23.02.2022 registrieren: digitaler-amazon-advertising-stammtisch-no12.eventbrite.deAmazon ACoS vs. CPO:adference.com/blog/amazon-acos/Wie kannst du deinen ACoS schnell senken? (Break-even ACoS berechnen):adference.com/blog/podcast-amazon-acos-senken/Was ist ein guter ACoS? Preiskalkulation mit Peter Höschladference.com/blog/podcast-was-ist-der-richtige-acosImpression-Rang des Suchbegriffs & Markenkategorie-Benchmark-Bericht:adference.com/blog/podcast-sponsored-brands-berichte-impression-rang-markenkategorie-benchmark-berichtErhalte einen Einblick in unser Tool:hubs.li/Q013qVr00   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode was published on February 16, 2022.

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