Vitamin A #96 - So werten Agenturen die Amazon Advertising Performance ihrer Kund:innen aus

Einer geht noch! In Folge 96 läuten wir das Ende unserer Serie “Performance im Amazon Advertising” ein. Dafür haben wir einen ganz besonderen Gast eingeladen: Johannes Stoffers von Bichert Advertising. Johannes spricht mit Mareike und Florian über die KPIs, die bei ihm in der Agenturarbeit im Fokus liegen, inwiefern sie zeitliche Dimensionen beachten und welche Tools für die Performance-Auswertung bei Amazon von Nutzen sind. Am Ende gibt es noch ein ganz besonders Highlight: Johannes stellt drei spannende Cases vor. Also: unbedingt bis zum Ende dranbleiben!Alle Themen der Episode im ÜberblickIntro (00:00-01:47)Johannes stellt sich und Bichert Advertising vor (02:00)Wie bewertet Bichert Advertising die Amazon Advertising Performance? (06:13)Welche KPIs fokussieren sie gemeinsam mit ihren Kund:innen? (08:58)Inwiefern lassen sie zeitliche Dimensionen einfließen? (18:50)Was macht für die Kund:innen von Johannes eine gute Performance aus? (23:01)Welche Reports und Tools nutzt Bichert Advertising? (24:27)Special: Johannes stellt drei Cases vor (28:10)Case #1: Zweitpreisauktion bei Sponsored Brands Video (28:36)Case #2: Amazon Reviews (32:46)Case #3: Gebotsanpassungen nach Platzierungen (37:27)Wie hält Johannes sein Wissen aktuell? (43:21)Links & RessourcenWas ist eine gute Advertising Performance? 5 Amazon Experten ordnen ein:youtube.com/watch?v=m5HV6nXISMcBewerte deine Amazon Account Performance richtig: Mit diesen Perspektiven:youtube.com/watch?v=ouBy8_nQifYWorauf es beim Amazon ACoS wirklich ankommt:youtube.com/watch?v=rKnkH3iwf1IWie kann ich den ACoS optimieren:adference.com/blog/wie-kann-ich-den-acos-optimierenErhalte einen Einblick in unser Tool:hubs.li/Q013qVr00   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreib uns gerne eine Mail an: [email protected]

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This episode was published on March 9, 2022.

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