Vitamin A #97 - Amazon DSP: Alles was du über die Demand Side Plattform wissen musst

In Folge 97 widmen sich unsere PPC Heads Mareike und Florian zum ersten Mal dem Thema Amazon Demand Side Plattform (DSP). Doch was ist die DSP überhaupt und wer kann sie nutzen? Welche Formate gibt es? Wo werden die Anzeigen ausgespielt und welche Targeting-Optionen angeboten? Freu dich auf eine spannende Gegenüberstellung von Display Anzeigen in der DSP versus Sponsored (Display) Ads in der Advertising Console.Alle Themen der Episode im ÜberblickIntro (00:00-02:19)Was ist die Amazon Demand Side Plattform (DSP) überhaupt? (05:06)Wer kann die DSP nutzen? (09:20)Wo kann man DSP Werbung im gesamten E-Commerce Kontext einordnen? (14:17)Welche Formate gibt es in der DSP? (19:02)Welche Targeting-Optionen gibt es in der DSP? (21:22)Welche Kostenart gibt es in der DSP? (32:58)Ist es sinnvoll, DSP und Advertising Console gleichzeitig zu nutzen? (35:06)Zusammenfassung: Sponsored Display Ads versus Display Ads in der DSP - wo liegen die Unterschiede? (38:38)Fazit und Ausblick (44:12)Links & RessourcenJetzt Platz für kostenloses Amazon PPC Webinar am 18.03.2022 sichern:hubs.li/Q015MjN80Amazon Advertising Stammtisch mit Ronny Marx und Alexander Swade:youtube.com/watch?v=EAsFrTEFfOQErhalte einen Einblick in unser Tool:hubs.li/Q013qVr00   Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreib uns gerne eine Mail an: [email protected]

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This episode was published on March 16, 2022.

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