Vitamin A Classic - Amazon Gebotsstrategien je Kampagnentyp entschlüsselt

In dieser Classic Episode sprechen Florian und Mareike über die Kampagnengebotsstrategien von Amazon. Was sind Kampagnengebotsstrategien überhaupt? Welche unterschiedlichen Gebotstrategien pro Kampagnentyp gibt es? Und wann solltest du welche Gebotsstrategie für deine Ziele einsetzen?Alle Themen der Episode im ÜberblickIntro (00:00-01:21)Was ist eine Kampagnengebotsstrategie bei Amazon? (03:05)3 Kampagnengebotsstrategien für Sponsored Products (05:35)Welche Kampagnengebotsstrategie gibt es für Sponsored Brands? (11:35)3 Kampagnengebotsstrategien für Sponsored Display (20:00)Wann solltest du welche Strategie bei Sponsored Products nutzen? (27:49)Wann sind automatisierte Gebote bei Sponsored Brands sinnvoll? (33:16)Welche Kampagengebotsstrategien ergeben bei Sponsored Display Sinn? (34:43)Fazit (40:11)Links & Ressourcen:Der Blogpost zur EpisodeWebinar 08.09.2023: Baue deinen ultimativen Amazon Ads Funnel Gebotsanpassung automatisierenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 41 minutes long.

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This episode was published on August 16, 2023.

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