Vitamin A Classic - Die Kunst der Kundenbindung: 5 Tipps für Wiederholungskäufe

In dieser Classic-Folge sprechen unsere PPC Heads Florian und Mareike über Wiederholungskäufe. Speziell schauen sie darauf, was Kund:innen dazu bringt, wiederholt bei einer Brand auf Amazon einzukaufen. Daraus ergeben sich 5 spannende Tipps, die du dir auf keinen Fall entgehen lassen solltest!Alle Themen der Episode im ÜberblickIntro (00:00-03:13)Was hat es mit Wiederholungskäufen bei Amazon auf sich? (06:45)Was ist das konkrete Ziel hinter der Erhöhung der Wiederholungskäufe? (07:25)Tipp #1: Bei Brand Analytics den Bericht “Kaufverhalten Wiederholungskäufe” ansehen (09:47)Tipp #2: Sponsored Display Remarketing Kampagnen schalten (14:09)Tipp #3: Brand- bzw. Produkt-Brand-Keywords einbuchen (21:13)Tipp #4: Spar-Abos anbieten (25:08)Tipp #5: Kundendaten sammeln (Mit Vorsicht zu genießen!) (30:08)Mit Kund:innen in Kontakt treten - Update (33:26)Fazit (35:44)Links & RessourcenVerpasse nicht unser Webinar zum Black Friday & zur Cyber WeekTop-Tipps zur Conversion Rate Optimierung bei Amazon8 Tipps, um deinen Warenkorbwert bei Amazon zu erhöhenWie kaufen Kunden auf Amazon - Markenanalyse mit Amazon Brand Analytics  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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This episode is 37 minutes long.

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This episode was published on October 18, 2023.

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