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Víte, co je udržovací marketing? episode artwork

EPISODE · Feb 5, 2022 · 3 MIN

Víte, co je udržovací marketing?

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Pojem udržovací marketing není nijak známý, a nenajdete ho tedy v žádných oborových publikacích ani článcích. Jde v podstatě o můj vlastní pojem, který používám v situacích, které nastávají během práce pro moje klienty. Zkusím vám jej jednoduše přiblížit. Občas mám na starosti společnost, která funguje a nijak zvlášť svůj marketing nemění, protože nemá žádné problémy jako třeba pokles prodejů. Jen ho prostě udržují. A odtud mi vzešel název udržovací marketing.

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