VitHit Acquired by Nichols for 75M Euros | Ireland News

VitHit, the healthy drink brand born from former rugby star Gary Lavin’s vision, has been acquired for 75 million euros by Nichols, makers of Vimto. Launched in Dublin 25 years ago as a smarter alternative to sugary sports drinks, VitHit now operates in 13 countries and generated over 26 million euros in revenue last year—with a solid 4 million euro profit. Lavin, who played for Leinster and Harlequins, is stepping away but staying on as an advisor while Nichols integrates the brand into its global network. Nichols’ CEO Andrew Milne called it a perfect fit—highlighting VitHit’s profitability, market presence, and growth potential. With Nichols’ infrastructure and reach, VitHit is poised for even bigger things, keeping its Dublin HQ and some key team members during the transition. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/8d20f977c485df5c