Vittoria Shortt: ASB CEO on the bank's multi-layered scam awareness program

from Best of Business · host Newstalk ZB

This week, ASB launched the first steps of a multi-layered campaign designed to protect consumers from scammers. The bank hopes to raise awareness around the issue to prevent their customers from being targeted by fraudulent schemes. ASB CEO Vittoria Shortt says they aim to highlight the most popular scams consumers have to be vigilant for. "Most scams don't start with the bank, they start with people clicking on links, they start with phone calls and they start with being duped on marketplaces." LISTEN ABOVESee omnystudio.com/listener for privacy information.

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This episode was published on February 21, 2024.

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