Viv for Your V Founder Katie Diasti on Building a Sustainable Period Brand

Did you know that a traditional pad takes roughly 800 years to break down? A startling fact that sprung Viv For Your V Founder & CEO Katie Diasti into action. Viv was created by eco-conscious menstruators who knew the way the world approached eco-conscious period care needed an overhaul.  In her third guest episode, Diana sits down with sustainable period entrepreneur & CEO Katie Diasti to discuss the struggles of building a brand and raising capital in a male-dominated environment, the importance of toxic-free menstrual products, and how TikTok and social media has inspired a new wave of menstrual education, breaking taboos for menstruators everywhere.  With that, please enjoy!