Vive Le Roi! Burger King Returns to France

Earlier this week, Burger King announced its re-entry into the French market, producing considerable excitement among French burger fans—17 years after pulling out of France, Burger King has acquired a certain mystique, combining flame-grilled indulgence with American authenticity. In this new podcast, Head of Foodservice Michael Schaefer notes this perception is not unique to France, with the Whopper burger in particular possessing a singular international appeal, one which the chain has only begun to tap.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.