VIVEKA VON ROSEN | How to use LinkedIn most effectively #014

Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day”. She’s known internationally as the “LinkedIn Expert” is CEO of Linked Into Business, also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer for three years running, and she has been cited in CNN, Forbes, Mashable, Bloomberg, and Social Media Examiner, just to name a few. We discuss how to best leverage your Linkedin account and the wisdom of asking others for help. In This Episode, You'll Discover: • How 98% of HR professionals check your LinkedIn profile first • Find what is the cost of inaction is • How you’re doing damage to your personal brand and/or business • The ability to create, leverage, and maximize the LinkedIn Groups feature • Why you should only do what you do well • Why you should fake it til’ you make it - if you don’t claim your expertise, no one’s going it to give it to you • Why most women need to get over the inability to claim their own expertise • Why you should focus your LinkedIn not on what you do, but on how you can help • Why you should invest in other people - help, teams, coaches, and masterminds • Don’t be afraid to ask for help • Understanding that feedback is a gift, not a criticism • much more!