Vivian Howard on Food Media, Building Kitchen Curious, and Working with ADHD

from Not From Concentrate · host Catherine Smart

On this episode of Not From Concentrate, Catherine Smart interviews Vivian Howard, who discusses her journey in the food media industry, as well as how her new show “Kitchen Curious” came to be. She shares her struggles with relaxation, the innovative concept of one of her newest projects Viv’s Fridge, and her vision for the future of food media. In this engaging conversation, Vivian shares her experiences with ADHD, her love for sauerkraut, and always writing up to the deadline. Vivian also offers valuable advice for aspiring food media creatives and shares her strategies for calming chaos in the kitchen.Click Here to sign up for the Not From Concentrate newsletterConnect with Catherine:Podcast websiteWatch the episodes on YouTubeFollow Catherine on InstagramThe Not From Concentrate Podcast InstagramCatherine's TiktokThe Not from Concentrate TiktokConnect with Vivian Howard:vivianhoward.com kitchencurioustv.comvivsfridge.comvivianhoward.com/deep-run-rootsvivianhoward.com/thiswillmakeittastegoodpbs.org/show/chefs-life/Not From Concentrate team:Catherine Smart, Host/Executive ProducerKevin O’Connell, Audio and Video ProductionAllie Miller, Associate Producer

What this episode covers

On this episode of Not From Concentrate, Catherine Smart interviews Vivian Howard, who discusses her journey in the food media industry, as well as how her new show “Kitchen Curious” came to be. She shares her struggles with relaxation, the innovative concept of one of her newest projects Viv’s Fridge, and her vision for the future of food media. In this engaging conversation, Vivian shares her experiences with ADHD, her love for sauerkraut, and always writing up to the deadline. Vivian also offers valuable advice for aspiring food media creatives and shares her strategies for calming chaos in the kitchen. Click Here to sign up for the Not From Concentrate newsletter Connect with Catherine: Podcast website Watch the episodes on YouTube Follow Catherine on Instagram The Not From Concentrate Podcast Instagram Catherine's Tiktok The Not from Concentrate Tiktok Connect with Vivian Howard: vivianhoward.com kitchencurioustv.com vivsfridge.com vivianhoward.com/deep-run-roots vivianhoward.com/thiswillmakeittastegood pbs.org/show/chefs-life/ Not From Concentrate team: Catherine Smart, Host/Executive Producer Kevin O’Connell, Audio and Video Production Allie Miller, Associate Producer

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Vivian Howard on Food Media, Building Kitchen Curious, and Working with ADHD

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This episode was published on January 13, 2026.

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