Viviana Moreno on Entering Publishing Without New York

A weekly newsletter by a publishing professional with a decade of experience. This is for writers seeking publishing tools, readers looking for great recs, and humans who love to journal, observe, and reflect.Anyone who has ever lifted a book to their nose and inhaled the scent of paper knows where the publishing capital is. For generations, those who wanted to be close to the source of those printed pages, to take part in their making and release into the world, made their way to the concrete jungle.It has long felt like a quiet industry rule: if you want to work in books, you have to be in New York.Except Viviana Moreno didn’t.In an industry that still carries strong geographic assumptions about where opportunity lives, Viviana has built her path from outside the city, in the Sunshine State no less. Her story stood out to me because not only does it challenge a familiar narrative, but because it speaks directly to the many aspiring publishing professionals who believe proximity is the only way in.In this chat, we dive into…* how she entered the largest publishing house in the world without relocating to New York* what a publicist really does behind the scenes* how campaigns take shape months before publicationIf you enjoyed this, listen to theseSubstack for Writers Workshop in collaboration with Tarpon Springs Book Festival I am excited to share that I will be hosting a Substack for Writers workshop in collaboration with Tarpon Springs Book Festival! If you are in the area, would love to see you. The workshop is free for all.Ways You Can Support My Work* Visit my Stan Store and buy one of the workbooks or other resources I have available.* Subscribe to my newsletter and upgrade to paid.* Share this newsletter with someone you think would enjoy reading it.* Send an email to [email protected] if you believe your work is aligned with The Write Spxt for a feature.* If you can’t afford to become a paid monthly/yearly subscriber, but would like to leave a one-time tip, please click the below button!You can find me here, too:Instagram | FacebookCurrent associate director of marketing at Pantheon and Doubleday Books, imprints at Penguin Random House. Get full access to The Write Spxt at thewritespxt.substack.com/subscribe