Vivien Garnès - Upfluence

An episode of the Proof of Work podcast, hosted by NoRamp, titled "Vivien Garnès - Upfluence" was published on September 29, 2023 and runs 38 minutes.

September 29, 2023 ·38m · Proof of Work

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Summary

Vivien Garnès is the Co-founder & Co-CEO at Upfluence. We chat about: (1:01) - Introduction & founding story of Upfluence (3:32) - Upfluence's biggest source of growth (8:53) - Why influencer marketing is so effective (17:45) - Marketing channels complementary to influencer marketing (21:33) - Why Upfluence isn't a two-sided marketplace (24:55) - Upfluence revenue breakdown (29:39) - Upfluence analytics (34:30) - What's next for Upfluence & influencer marketing

Episode Description

Vivien Garnès is the Co-founder & Co-CEO at Upfluence. We chat about:

(1:01) - Introduction & founding story of Upfluence

(3:32) - Upfluence's biggest source of growth

(8:53) - Why influencer marketing is so effective

(17:45) - Marketing channels complementary to influencer marketing

(21:33) - Why Upfluence isn't a two-sided marketplace

(24:55) - Upfluence revenue breakdown

(29:39) - Upfluence analytics

(34:30) - What's next for Upfluence & influencer marketing

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