EPISODE · Jun 30, 2025 · 35 MIN
Vivien Wong - Co-Founder Little Moons
from Weird Shit Works
Vivien Wong is the co-founder of Little Moons, Europe’s leading mochi ice cream brand.Founded in 2010 Vivien and her brother Howard started the company, inspired by their parents bakery business, which they used to help out in and where they not only learned about how to create delicious high quality food, but also about the passion behind production.In January 2021, the brand became a social media sensation. In the week after going viral on TikTok, sales of Little Moons surged by 1500%. Today, Little Moons is available in 34 countries, with revenues climbing from £10 million to £50 million in just two-years!A Veuve Clicquot Bold Woman Award nominee, Vivien is an inspiration for entrepreneurs all over the world, regularly speaking at events and panel discussions, mentoring women in business, and generously sharing the details of her journey in order to support others on their road to success.Here she opens up about coping with grief, making difficult decisions, how to lead with confidence ... and her weird and wonderful relationship with red-brested robins!
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Vivien Wong - Co-Founder Little Moons
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