Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology

Iconic British designer Dame Vivienne Westwood set up her fashion brand in the 1970s, reflecting the rebellious spirit of the era and embracing punk and counterculture. With a design record spanning over fifty years, Vivienne Westwood is now recognized as a global brand. Their motto is “buy less, choose well, make it last.” This sets them apart as pioneering a more sustainable form of fashion, discouraging the over-consumption which can be caused by following trends.  We head to the Vivenne Westwood headquarters in Milan to talk to meet Giorgio Ravasio, the brand’s Country Manager for Italy. Giorgio walks us around the shop floor of their flagship store and explains the company’s commitment to sustainability, rooted in Dame Vivienne Westwood’s own activism. He also talks about how the company is embracing technology to stay at the forefront of a highly competitive fashion industry.  Find out more about Vivienne Westwood here. Find out more about Flex PLM here.Your host is Paul Haimes from industrial software company PTC. Episodes are released bi-weekly. Follow us on LinkedIn and X for updates.This is an 18Sixty production for PTC. Executive producer is Jacqui Cook. Sound design and editing by Clarissa Maycock. Location recording by Dany Mitzman. Music by Rowan Bishop.