Vivino Founder Heini Zachariassen on disrupting the wine industry with tech and community

Over 10 years ago, Heini Zachariassen and his co-founder Theis Søndergaard founded Vivino because they were frustrated by not knowing which wine to buy. Today, Vivino’s 50 million users can purchase nearly 13 million wines from around the world. The Vivino community has scanned over 1.6 billion wine labels, written 72 million reviews, and given 204 million ratings on 13.5 million bottles of wine. In this episode, Vivino Founder Heini Zachariassen shares the startup’s story of how they disrupted the wine industry. 6:30 How Vivino started 10:30 The first MVP - staying lean and frugal 16:15 The technology and community behind Vivino 30:30 The moment Vivino found product-market fit 40:00 Lessons in leadership  For more conversations, join our community on Instagram or check out other episodes on www.nordicfoodtech.io. Your host, Analisa Winther, always appreciates hearing your feedback, thoughts, and key takeaways!