Vlog18:Choice Is Greater Than Effort: How Focusing on One Market Won 85% Share

In 2026, as we welcome a new year full of plans and ambitions, I want to talk about something more important than effort — choice.Many people work extremely hard.They stay busy.They try everything.Yet the results remain average.Meanwhile, some people seem calm and focused — and still achieve what they want.Is it talent? Is it luck?Or is it something deeper?In this episode, I share two personal stories:• A life decision — ending a relationship after asking myself one simple question: What truly matters to me?• A business decision — when entering the European market in 2016, we chose to focus only on France and rejected orders from other countries.At that time, we were small.Resources were limited.Opportunities were everywhere.But opportunity without capability is resource misallocation.Within 18 months, we secured OEM partnerships with the top three importers in France and captured nearly 85% of the market share.It wasn’t because we worked harder.It wasn’t because our products were cheaper.It wasn’t because we were more talented.It was because of one strategic choice — and the discipline to execute it.In this episode, you’ll learn:Why choice is more powerful than effortHow CEOs think about trade-offsWhy “markets you cannot reach” are dangerousHow focus creates competitive barriersWhy subtraction is often more important than additionHow decision-making shapes the trajectory of your life and businessEffort matters.But effort only multiplies after the right decision.I’m Becky.See you in the next episode.